by Jeff Slater | Jul 10, 2018 | Branding Issues, Marketing Advice
From time to time, I’ll get questions from readers about marketing issues. Some are basic, and some are incredibly complex. This post will answer a few of these inquiries. What is the difference between marketing and branding? Janice from Portland, Oregon...
by Jeff Slater | Jul 8, 2018 | Marketing Advice, Personal Stories
I’m not particularly handy so going into Home Depot is a bit daunting to me. But I knew I needed to replace a leaky faucet in the kitchen and required some faucet and plumbing advice. Like most purchases these days, I did my research online so that I knew what...
by Jeff Slater | Jul 5, 2018 | Foodpreneurs
Name a restaurant chain that specializes in selling hamburgers. Now, name a restaurant chain that specializes in selling pizzas. Now name a chain that specializes in coffee. Excellent. Now name a restaurant chain that focuses on chicken salad. Can’t think of one?...
