by Jeff Slater | Jul 29, 2018 | Marketing Advice, Personal Stories
As a graduate student in 1976 at Annenberg’s School of Communication at The University of Pennsylvania, I immersed myself in daily intellectual challenges. Surrounded by ridiculously smart people with undergraduate degrees in anthropology, sociology, linguistics,...
by Jeff Slater | Jul 22, 2018 | Personal Stories
Our oldest daughter Sarah got married this weekend in Hawaii where she has lived since 2006. It has been a fantastic week of ceremony, celebration and celestial happiness. I’m taking a few days off from writing my marketing blog so that I can be present and in the...
by Jeff Slater | Jul 19, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business....
