by Jeff Slater | Sep 25, 2018 | Marketing Advice, Marketing Start Ups
Change collides with resistance at most businesses. That’s why incremental marketing thinking is helpful. When you want to move your organization from an analog/paper approach to a one that is digitally transformed, that’s a lot of heavy lifting. Managers get...
by Jeff Slater | Sep 23, 2018 | Branding Issues, Marketing Advice, Marketing People
In a remarkable podcast with Krista Tippett and Seth Godin, Krista read from one of Seth’s blog posts about the questions to ask before you start a new venture. There are some magical marketing lessons in these questions that they discussed. Four questions worth...
by Jeff Slater | Sep 20, 2018 | Marketing Advice
Do you use Net Promoter Score (NPS) or employee Net Promoter Score (eNPS) in your business? NPS or eNPS is a management tool that can gauge the loyalty of consumers (or employees). One number can offer a simply trend view. More than two thirds of Fortune 1000...
