by Jeff Slater | Oct 16, 2018 | Marketing Advice, Personal Stories
I love a simple marketing idea that is on strategy. I love it, even more, when it includes a good pun. And, if it is helping a non-profit, color me delirious. About a year ago, my friend Bob Stapleton asked me if I could come to a few meetings for a non-profit called...
by Jeff Slater | Oct 14, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
What if you could activate people locally to promote your brand via social media? How helpful could people be who live near the stores that sell your products and who have a strong interest in your product or your category? You need a lot of content to keep your...
by Jeff Slater | Oct 11, 2018 | Marketing Advice
An email came to me a few weeks ago from a friend of a friend who was struggling with their marketing. He told me that he had done everything to tell people about his product and how great it was and how much it cost. He said his message was honest and authentic, but...
