by Jeff Slater | Mar 19, 2019 | Marketing Advice
Twenty years ago, I used to trek to a Blockbuster, to rent movies begrudgingly. I hated how they did business, but I liked the convenience of watching movies at home. In early 2000, Blockbuster earned $800 million dollars in late fees pissing off every customer but...
by Jeff Slater | Mar 17, 2019 | Marketing Advice, Marketing Books
How do you ask a question when you are in a business meeting or with family? Listening to a recent podcast called Creative Confidence sponsored by Ideo, the design thinking folks, got me wondering about my approach. They interviewed a questionologist named Warren...
by Jeff Slater | Mar 14, 2019 | Marketing Advice, Personal Stories
When AAA came to my Mom’s house to jump start or replace the battery in her car, and the young serviceman couldn’t find her battery, I knew something was wrong. I politely said, aren’t you trained to start batteries? He told me that every car is different. That...
