by Jeff Slater | Apr 9, 2019 | Marketing Advice, Marketing Start Ups
I’m working on a project to help a client start a new B2C business. The category is new to me so I am knee-deep in market research. I’m learning critical lessons each day about an industry that I know little about and am researching with my eyes wide open. I’m...
by Jeff Slater | Apr 7, 2019 | Marketing Advice, Marketing Start Ups
This is a guest post by Lucy Reed from Gigmine. You can create a beautiful e-commerce store with a fantastic product, but without customers, your business will fail. That’s why no matter what type of e-commerce store you run, your shoppers need to be your top...
by Jeff Slater | Apr 4, 2019 | Marketing Advice
A design engineer I know works with companies to help them prototype new products. She always tries to understand the challenge from the most human and emotional perspective before she does any concept drawing. Her question to her clients is simple: What is the...
