by Jeff Slater | Jun 9, 2019 | Marketing Advice
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? How do you iron out the creases in your customer service? When I pick up my dry cleaning, I am always surprised that...
by Jeff Slater | Jun 6, 2019 | Marketing Advice, Marketing Start Ups
Marketing and sales are different animals but are part of the same process and ecosystem. Together they fit nicely under the common phrase of a lead generation journey. The goal of plotting a journey is to gain agreement on a process and find quality leads and to...
by Jeff Slater | Jun 4, 2019 | Marketing Advice
Why did Boeing do such an abysmal job of managing the Max 737 plane crashes? It seems as if corporations continue to make the same mistake over and over again. From a public relations perspective, what Boeing did was marketing negligence. What happens is that the...
