by Jeff Slater | Jun 30, 2019 | Marketing Advice, Marketing Start Ups
Simon’s business was founded four years ago to focus on an industry he knew well having worked in it for more than a decade. As an IT professional, he thought he understood their challenges through his experiences and the work he did every day. His business exposure...
by Jeff Slater | Jun 27, 2019 | Branding Issues, Marketing Advice, Marketing Start Ups
Often, you’ll receive an email from a company that screams; we are so boring that we didn’t bother to do anything imaginative to grab your attention. This bland approach telegraphs that you didn’t care enough to create something imaginative that connects with me on a...
by Jeff Slater | Jun 25, 2019 | Marketing Advice, Marketing Start Ups
How do your employees talk about their work? Do they say, “I do this or I do that” or, are they speaking about “we”? Organizations who use WE more often than I tend to be more process oriented and collaborative environments. They depend on team effort and...
