by Jeff Slater | Aug 18, 2019 | Marketing Advice
Every day is an opportunity to learn by conducting a marketing test. Whether it is subject lines, images, or channels, marketers who succeed focus on learning from the marketplace. What happens, for example, if instead of sending emails to clients, you send pizza...
by Jeff Slater | Aug 15, 2019 | Branding Issues
If you are building a brand from scratch or rebranding, how do you choose a color that will dominate your communications from logo, website, and beyond? Start with the competitive landscape. If your three major competitors use red, blue, and grey, you want to pick...
by Jeff Slater | Aug 13, 2019 | Branding Issues
I’m working on some branding projects with clients so I thought I’d put together an easy to follow list if you want to screw up creating a brand. Whether you are starting from scratch or replacing a tired, out-of-date image, branding work requires clear thinking to...
