by Jeff Slater | Oct 27, 2019 | Advertising, Marketing Advice, Marketing Start Ups
James wanted the shoes he saw in the online ad badly. He had a difficult time resisting because they were perfect for the occasion he had in mind. He wore dress shoes to his job but when he went out at night, he wanted to look hip but not formal. The ritual of putting...
by Jeff Slater | Oct 24, 2019 | Marketing Advice
A new client asked me what exactly is marketing. I told her it was everything she does with her business that adds value for customers. Anything she does that will help her keep her promise is marketing. Simply put, marketing is everything. How she answers the phone,...
by Jeff Slater | Oct 22, 2019 | Marketing Advice
Jules needed to reach an audience of medical device professionals who could benefit from a service he offered. He wanted to buy a mailing list but I convinced him that we could build one that could double his open rates instead. We did it one human at a time. So we...
