by Jeff Slater | Jul 19, 2020 | Branding Issues, Marketing Advice
ICP is an ideal customer (or client) profile. Is your company crystal clear about how your category is organized and who you want to target with your messaging? By creating an ICP, you are building a clear picture of who is and isn’t the best type of customer...
by Jeff Slater | Jul 16, 2020 | Foodpreneurs, Marketing Advice
One of my new food clients was struggling. He had made it through the first three years with his business but was still unprofitable. “If I could sell more, I’d be profitable.” Nope. He needed to take off the blindfold. Financial Makeover As we reviewed his financial...
by Jeff Slater | Jul 14, 2020 | Branding Issues
Brand archetypes are rooted in the work of Carl Jung, the nineteenth-century Swiss psychiatrist, and psychoanalyst who founded analytical psychology. He understood that an archetype is universal and is derived from the collective unconscious and are the psychic...
