by Jeff Slater | Sep 13, 2020 | Marketing Books
Dan Heath has written another terrific book called Upstream. He and his brother have co-written several excellent books, including Switch, Made to Stick, Decisive, and The Power of Moments. His new book deals with a challenge I observe in most businesses. Companies...
by Jeff Slater | Sep 10, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations...
by Jeff Slater | Sep 8, 2020 | Marketing Advice
Is it better to send a well-design email with nice photograph, your company logo, and your products in a template versus a simple, plain-text email? It is like the choice between plain vanilla or a fancy ice cream flavor. Is one better than another? The answer is both...
