by Jeff Slater | Oct 6, 2020 | Branding Issues, Marketing Advice
Gone are the days when starting a business was relatively risk-free because of low competition. Today, with widespread internet connectivity and increased social media usage, competition has grown by leaps and bounds across all sectors. Because customers have a wide...
by Jeff Slater | Oct 4, 2020 | Marketing Advice
Poshmark is a social commerce marketplace where people can buy and sell new or used clothing, shoes, and accessories. My wife started a Poshmark business a few years ago, selling things from her closet that she no longer wears and from treasures she finds at...
by Jeff Slater | Oct 1, 2020 | Marketing Advice
As a student of communications, I listen attentively in meetings when someone is asked a question. I’m curious if they answer the question asked, or just pivot into a canned and cliched response. About two years ago I did some consulting work for a client who was...
