by Jeff Slater | Oct 13, 2020 | Marketing Advice
Throughout my career, the consultant tended to get a bad rap. Sometimes – they deserve it. I have seen consultants enter a business and create mounds of slides without clear takeaway or insights. On some occasions, the consultants had a highly focused job and were...
by Jeff Slater | Oct 11, 2020 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
The first time I met my friend Tom Barbitta, we were arch competitors in the highly competitive meat snack world. Yes, meat snacks can get nasty. At the time, I was the EVP of Marketing for GoodMark Foods, who owned the Slim Jim brand, and Tom headed up Oberto’s...
by Jeff Slater | Oct 8, 2020 | Branding Issues, Marketing Advice
For businesses that rely on commerce from the immediate and surrounding and even transient communities, local SEO is something you must control. You may or may not have an active SEO strategy for general search. Either way, add local SEO to your list of things to do....
