by Jeff Slater | Oct 20, 2020 | Marketing Advice
Where are market opportunities for a new product or service? An unmet gap in a category or industry is an inadequately served space. You notice s these gaps if you are paying close attention, listen to consumers and are hyper mindful of what is going on around you....
by Jeff Slater | Oct 18, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes we don’t conciously pay attention to a product’s packaging. We don’t even see it. We rip a package open without giving it much thought. On an unconscious level, there are so many cues and messages communicated to us. We...
by Jeff Slater | Oct 15, 2020 | Marketing Advice
Have you had to close the doors of your business for a while because of the COVID-19 pandemic? Countless small business owners have faced the same scenario over the past few months. Now that many companies are starting to reopen and get back to their normal...
