by Jeff Slater | Feb 14, 2021 | Marketing Books
Tim Ferriss knows Oprah. Mark Schaefer does not. What Cumulative Advantage did Tim have, if any? This question sparked my friend Mark to start percolating ideas for his new book called Cumulative Advantage. Tim Ferriss is best known for is his...
by Jeff Slater | Feb 9, 2021 | Personal Stories
This is a guest post from my brother Mitch Slater, who worked for Larry King. Larry passed away recently and this is Mitch’s remembrance along with two marketing lessons he learned from The King. Elvis may have been the King of Rock and Roll, but there was only...
by Jeff Slater | Feb 7, 2021 | Branding Issues, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. Their CFO – a bit of a skeptic about marketing ask me what the heck is a value proposition? I love this type of opportunity because I...
