by Jeff Slater | Feb 21, 2021 | Marketing Advice, Marketing Books
Martin Lindstrom is a brilliant Danish marketing author and thought leader whose writing and unconventional approach to business inspire me. He is the founder and chairman of Lindstrom Company, a business and culture transformation group, operating across five...
by Jeff Slater | Feb 18, 2021 | Branding Issues
Rebranding is one of the most common topics I hear from businesses struggling with their brand. I like to start with an audit to understand both internal and external perceptions of the brand. This quick research gives me a baseline to understand challenges and...
by Jeff Slater | Feb 16, 2021 | Branding Issues, Marketing Books
A guest post from Minter Dial a leader in branding, leadership, and transformation. We met through LunchClub.ai If I sell shampoo, conditioner, or widgets, do I need to have a bigger purpose? If you’re in marketing, you’ll know how commonplace it is to...
