by Jeff Slater | May 18, 2021 | Branding Issues, Foodpreneurs
This is a guest post by Pat Merrill who has more than 30 years of experience doing wine package evaluation and market research in the wine industry. He and I worked together on both domestic and international wine packaging projects when I worked at Nomacorc. What...
by Jeff Slater | May 16, 2021 | Branding Issues
“I know I need some marketing, but truthfully, I’m not sure what the difference is between branding and advertising. These words all seem to blur together.” I was a bit taken aback by the question from a CEO who reached out to me to help with some...
by Jeff Slater | May 13, 2021 | Marketing People, Personal Stories
Last week I reconnected with a friend who I worked with many times over my career. Chris Nunes just recently sold his NY- based packaging design firm and we got the chance to catch up on a range of family and business issues. Although our call got interrupted by a...
