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How To Avoid Making Your Email Look Like Phishing

How To Avoid Making Your Email Look Like Phishing

by Jeff Slater | Jun 17, 2021 | Marketing Advice

This is a guest post by David Lukić is an information privacy, security, and compliance consultant at IDstrong.com. Phishing is the most common cyberattack today. It is a process by which cybercriminals obtain sensitive information for unsuspecting victims by sending...
Your Customer’s Mindset – It’s Complicated

Your Customer’s Mindset – It’s Complicated

by Jeff Slater | Jun 15, 2021 | Marketing Advice

A guest post by Megan Hudson on The Marketing Sage about customers and their mindset “Think like a customer.” – Paul Gillin The modern age of commerce is known among businesses as the ‘age of experience.’ The advancement of digital...
Are You A Student of Your Client’s Problems?

Are You A Student of Your Client’s Problems?

by Jeff Slater | Jun 13, 2021 | Marketing Advice

Louise was a different kind of salesperson because she was always a student of her client’s problems looking for scraps of data to help her understand the client’s challenges. She never quit but, it was her methodical approach to empathizing that helped her become...
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