by Jeff Slater | Aug 3, 2021 | Advertising
Tiffany is running a new ad campaign called “Not Your Mother’s Tiffany.” This campaign isn’t an original idea since Oldsmobile did this with their “Not Your Father’s Oldsmobile.” – that campaign only ended up reinforcing the...
by Jeff Slater | Aug 1, 2021 | Marketing Books
How do companies ensure that the best marketing ideas can surface and there isn’t a penalty to challenge conventional corporate wisdom? Do you work in a psychologically safe workplace or a fear-based environment? A psychologically safe environment allows: Direct,...
by Jeff Slater | Jul 29, 2021 | Marketing Advice
STOP! WAIT! DO NOT WALK FORWARD. I have been keeping a NOT TO DO LIST for a long time as a reminder of things NOT TO DO. Everybody has a to-do list. I keep a reminder list of stuff to avoid. My NOT TO DO LIST helps me stay focused, step over some traps, and remind me...
