Do You Speak Your Customer’s Language?

Do You Speak Your Customer’s Language?

I spend a lot of time with marketing experts. Like any profession, we use many acronyms, confusing words, and our share of distinctively meaningless phrases like digital transformation. But because marketing is our native language, it is so easy to push around a...
Do You Know People Who PREcrastinate?

Do You Know People Who PREcrastinate?

You know what a procrastinator is, right? They wait until the last minute to get stuff done. A precrastinator is the opposite. It is someone like me who, if given an assignment, has to get an immediate jump on the work. I quickly jump into a project so the work is 90%...