by Jeff Slater | Aug 1, 2021 | Marketing Books
How do companies ensure that the best marketing ideas can surface and there isn’t a penalty to challenge conventional corporate wisdom? Do you work in a psychologically safe workplace or a fear-based environment? A psychologically safe environment allows: Direct,...
by Jeff Slater | Jul 29, 2021 | Marketing Advice
STOP! WAIT! DO NOT WALK FORWARD. I have been keeping a NOT TO DO LIST for a long time as a reminder of things NOT TO DO. Everybody has a to-do list. I keep a reminder list of stuff to avoid. My NOT TO DO LIST helps me stay focused, step over some traps, and remind me...
by Jeff Slater | Jul 27, 2021 | Marketing Advice
The writer Adam Gopnik commented that when he attended a family reunion, he noticed that some people were evolving and growing and others were aging and wearing out. This sparked a question – What are the signs that indicate if your business or brand...
