by Jeff Slater | Oct 17, 2021 | Marketing Advice
A remembrance of Ron Doggett, who passed away earlier this month. Around 1988, after running Rachel’s Brownies, our Philadelphia-based bakery business for 13 years, my wife and I agreed that we would sell our company. Started by my wife around 1975, we grew the...
by Jeff Slater | Oct 14, 2021 | Marketing Advice
Successful podcast owners understand the importance of SEO in today’s digital space. They know that higher SERP rankings don’t come by chance. SERP means Search engine results pages are web pages served to users when they search for something online using a...
by Jeff Slater | Oct 12, 2021 | Branding Issues, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
