by Jeff Slater | Oct 31, 2021 | Branding Issues
Ask any marketer worth their salt, and they’ll say that branding is essential. I once wrote a blog post about marketing salt and guess what was the big difference in selling this commodity, yep – branding. In fact, a great brand story is at the top of a...
by Jeff Slater | Oct 28, 2021 | Interesting Brands
When I saw that Heinz was having fun with their flagship ketchup brand, I squeezed out a big, red, marketing laugh. Blood ketchup? I love love, love, love when a brand stops taking itself so seriously that it can engage with consumers in a new, human and playful way....
by Jeff Slater | Oct 26, 2021 | Marketing Books
How can removing friction get people to adopt something new? In David Schonthal’s new strategically thoughtful book called The Human Element, he attacks the deep assumption of most marketers, innovators, executives, activists, or anyone else in the business of...
