by Jeff Slater | Nov 30, 2021 | Marketing Advice
Business professionals often confuse demand gen (generation) and lead generation. Demand gen consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and...
by Jeff Slater | Nov 28, 2021 | Marketing Advice
Nothing communicates value like price. A price signals how you frame the quality of your product or service to fit with your target audience’s expectations. Study after study tells the same story repeatedly about pricing expectations and can signal value with a few...
by Jeff Slater | Nov 25, 2021 | Marketing Advice
Why do companies need brand standards and a brand sherrif? Fonts and color matter. When you don’t have brand consistency, your image can slowly slip away. Suddenly, people take liberty with a logo or a message. That’s a problem. A big problem. Graphic designer Mostafa...
