by Jeff Slater | Dec 14, 2021 | Marketing Advice
A client shared their total marketing budget with me last month, and I found that they spend over 90% of it on new customer acquisition. I asked them why they don’t have more balance investing in their existing customers equal to new ones. Their response –...
by Jeff Slater | Dec 12, 2021 | Marketing Advice
I don’t know that I ever met anyone who enjoyed firing someone who worked for them. Firing people is a dreadful experience, yet it is also essential for a marketing professional to understand. When you fire someone from your team, you reinforce to your other...
by Jeff Slater | Dec 9, 2021 | Personal Stories
A Personal Reflection I’m fortunate. My 94-year-old Mom Bea still lives in the same New Jersey home that I grew up in when I was a kid. As Yogi Berra said, it’s Déjà vu all over again. On a recent visit, I found myself doing some work in my dad, Jack...
