by Jeff Slater | Mar 10, 2022 | Interesting Brands
Turning a Negative into a Positive When the identical twin founders of the athletic shoe company – APL (Athletic Propulsion Labs) started in March 2009, they never envisioned that the NBA would ban their sneakers. Adam and Ryan Goldson were at first crushed and...
by Jeff Slater | Mar 8, 2022 | Branding Issues
Why Event Branding Matters Event branding in the age of COVID is not as straightforward as it might once have been. COVID-19 has changed the event industry, and event planners of all backgrounds must determine how to create a cohesive, on-brand experience often...
by Jeff Slater | Mar 6, 2022 | Marketing Advice, Personal Stories
The Eisenhower Matrix Do you freeze up when you begin your day with so much to do? Are you unsure what’s truly important? President Eisenhower used a simple grid that helped him make decisions when he was a General and The President of The United States. Imagine...
