by Jeff Slater | Jul 8, 2021 | Branding Issues
When should you consider logo transformation? Are you stuck with a logo legacy that is static and can’t evolve? A logo encapsulates the visual essence of your brand promise in an image. But what happens when that image no longer represents where your brand is...
by Jeff Slater | Jul 4, 2021 | Marketing Books
Laughing at Disruption “Being laughed at is the currency of innovation” Tendayi Viki When I shared a truly disruptive idea with a wine industry friend several months ago, this experienced industry executive told me, “That will never work.” The...
by Jeff Slater | Jul 1, 2021 | Marketing Advice
In consulting with new clients, I often hear them ask me what the return on investment will be for my recommended marketing approach. I’m going to spend $50,000 – how will we know if it is a good investment? Of course, this is a reasonable question. In fact, it...
by Jeff Slater | Jun 29, 2021 | Marketing Advice
Complexity is like glue in decision-making. It gets you stuck in a place where you cannot decide, get frustrated, and leave. When the young couple looked at the choices of new TVs at a big box store, I could see they were overwhelmed. They stood still, shaking their...
by Jeff Slater | Jun 27, 2021 | Marketing Start Ups
For almost a decade, I worked in the wine industry for Nomacorc, now Vinventions, a closure (cork) company. In the beginning, Nomacorc’s closures were made from traditional fossil fuel-based polymers and resins. As you can imagine, we were extremely sensitive to...
