by Jeff Slater | Aug 10, 2021 | Branding Issues
What’s the difference between a brand being different or distinctive? I prefer the word distinctive when referring to branding because it is used when discussing one thing. Perhaps this is semantics. Different can be – my brand is red, another brand is yellow,...
by Jeff Slater | Aug 8, 2021 | Marketing Advice
Clint Pulver’s new book, I Love It Here, describes his experience as an undercover millennial, learning why people love or hate their employer. By speaking with thousands of employees over many years, he obtained first-hand insights into why employees love (or...
by Jeff Slater | Aug 5, 2021 | Personal Stories
Having written 1,414 blog posts since 2009, this is my first to discuss toilet bowl cleaners. Before you click away or flush this post into your trash bin – there is a helpful marketing reminder in my story. I promise. And I will resist my instincts to make too many...
by Jeff Slater | Aug 3, 2021 | Advertising
Tiffany is running a new ad campaign called “Not Your Mother’s Tiffany.” This campaign isn’t an original idea since Oldsmobile did this with their “Not Your Father’s Oldsmobile.” – that campaign only ended up reinforcing the...
by Jeff Slater | Aug 1, 2021 | Marketing Books
How do companies ensure that the best marketing ideas can surface and there isn’t a penalty to challenge conventional corporate wisdom? Do you work in a psychologically safe workplace or a fear-based environment? A psychologically safe environment allows: Direct,...
