by Jeff Slater | Sep 26, 2021 | Marketing Advice
When people think about content marketing, they often think of it to get more leads and customers. But the truth is that there are many ways in which content can help your website. Content doesn’t always have to be for lead generation; it could also increase...
by Jeff Slater | Sep 23, 2021 | Interesting Brands
Some brand categories are shallow engagement. Toothpicks. Three-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand, and every product. They can’t be. The best metaphor...
by Jeff Slater | Sep 21, 2021 | Marketing Advice
As of March 2020, a user spends an average of 858 minutes per month on TikTok. And in the United States alone, teenagers create 25% of TikTok’s active user count. Owned by ByteDance, TikTok is a mobile app known for creating, sharing, and discovering videos. In...
by Jeff Slater | Sep 19, 2021 | Branding Issues
Brands often have easy-to-understand tangible value. If I buy your office productivity software, I can easily share files and work on them with colleagues. Tangible value is transactional. I buy from you and your software and you make me and my colleagues more...
by Jeff Slater | Sep 16, 2021 | Marketing Advice
We plant seeds to grow fruits, vegetables, and flowers. It takes time to place a plant or a seed deep in the ground. It needs to sprout roots. Special tools are needed. Patience is required as we allow the light to shine potential on our field. Marketing and farming...
