What Are You Trying to Be Bad At?

What Are You Trying to Be Bad At?

Dorie Clark asked this wonderfully provocative question during a recent podcast about her new book called The Long Game. She was speaking with Douglas Burdett from The Marketing Book Podcast. We all have finite energy and limited resources. If we focus our efforts on...
Happy Customers as Members

Happy Customers as Members

Marketing professionals tend to focus on lead generation that they often forget how the most significant source of leads is a happy customer. John Jantsch, the author of Duct Tape Marketing books and podcasts, eloquently speaks about a straightforward idea for gaining...