by Jeff Slater | Jun 21, 2022 | Marketing Advice
Proclamation Goods I love to cook and have a ridiculous number of pots and pans to prove it. My gadget drawer runneth over. I own seven graters and am damn proud of them. And like many others, I take everything to Goodwill or recycling centers every five years and buy...
by Jeff Slater | Jun 19, 2022 | Marketing Advice, Marketing Books
What Job Does A Milkshake Do for Consumers? A few years ago, the late Harvard professor Clay Christensen wrote a great book, Competing Against Luck. He tells a thought-provoking story about McDonald’s and milkshakes to demonstrate the point that consumers...
by Jeff Slater | Jun 16, 2022 | Marketing People
I am working on a project where I get to interview the top-level Chief Marketing Officer from many of the world’s largest companies and best-known brands. We get to chat for thirty minutes, and, from my conversations, I have picked up five key attributes of...
by Jeff Slater | Jun 14, 2022 | Interesting Brands
Growth Brand It has not always been easy for women to get their foot in entrepreneurship. However, women are continually proving themselves even in male-dominated areas. From climbing up the corporate ladder and obtaining top positions, women are now tossing...
by Jeff Slater | Jun 12, 2022 | Marketing Advice
Where are the next market opportunities for new products or services? An unmet gap in a category or industry is an inadequately served space or underserved audience. You notice these gaps if you pay close attention, listen to consumers, and...
