by Jeff Slater | Sep 18, 2022 | Branding Issues
Your company or brand name is often the cornerstone of your marketing. In a word or two, it tells your story. It evokes a feeling. Along with a tagline connected to the name, it may be the most powerful way you explain in under a few seconds who you are and what you...
by Jeff Slater | Sep 14, 2022 | Personal Stories
Ikigai is a Japanese term for your life’s purpose. A Personal Reflection. As a child, I derived enormous joy and satisfaction when I completed my homework. There was something about not having a responsibility hanging over me. Although I was a good student, the...
by Jeff Slater | Sep 11, 2022 | Foodpreneurs, Interesting Brands
Create a future without food waste, one scrap at a time. The Dirty Challenge When Matt, the founder of CompostNow, first entered the world of composting in 2011, his vision was to make it easier for people to reduce their food waste and build healthy soil....
by Jeff Slater | Sep 8, 2022 | Branding Issues
The magnetic pull is hard to resist when a brand emotionally connects to a group with shared interests. Connection to a sports team, a community of writers, or big band jazz-loving consumers can help define who your brand serves. The power of belonging is especially...
by Jeff Slater | Sep 5, 2022 | Marketing Advice
How Will Marketing Change in 2023? As you plan for your marketing activities for next year, are you wondering how marketing will change in 2023? Marketing can sound complicated if you listen to the noise. Complexity floods the marketing universe, from elaborate...
