by Jeff Slater | Oct 5, 2022 | Marketing Advice
It happened again. My work with clients persistently boils down to me giving the same advice after this type of discussion. It goes like this: Client: I want to sell everyone.Me: You should narrow your focus and specialize. That way, someone will say, your brand gets...
by Jeff Slater | Oct 2, 2022 | Marketing Advice
Don’t Burn a Bridge When Leaving a Job You quit, retire, get fired or a business closes and goes away. How do you say goodbye to your work friends? Those are often the four things that happen to most employees. Louisa, a former colleague from the late 90’s...
by Jeff Slater | Sep 25, 2022 | Marketing Advice
Slow Growth. The Secret to their Success. Religious Jewish men wore hats for centuries as a sign of respect for God’s presence and reverence. Some Jewish woman, after marriage, also cover their hair to appear modest. The origins are not precisely clear. To the general...
by Jeff Slater | Sep 22, 2022 | Marketing Advice
There’s a lot of noise on the internet regarding social media. What’s the best way to get your brand noticed? How can you gain organic attention hitching along for a popular ride with memes and messaging that have growing awareness? Ever Consider real-time...
by Jeff Slater | Sep 20, 2022 | Marketing Advice
I am lucky. My work requires an Internet connection and quiet. An office no longer serves any need for me, although, at times, I have been invited to attend a few in-person meetings and it is fun to meet in humans in real life again. It seems to me the options today...
