by Jeff Slater | Jun 9, 2012 | Uncategorized
How I became coolI had one of those marketing moments this week when my 24 year old air conditioner lost its cool. My carrier of cold air gave out even though we had it on life support for the last year. It started running a fever but it eventually lost it’s...
by Jeff Slater | Jun 6, 2012 | Uncategorized
There is so much discussion about the role of social media in marketing. I’d like to offer my perspective on how to best leverage three platforms. Simply put, Facebook is the ears, Twitter is the mouth and Linkedin is the brain. Facebook: THE LISTENING CORNER I...
by Jeff Slater | Jun 3, 2012 | Uncategorized
Happy Bea DayWe celebrated my Mom’s 85th birthday at my brother and sister-in-law’s home in Westfield, New Jersey on May 19, 2012. Enjoying a birthday is chance to stop and acknowledge life. It is a wonderful reminder of the blessings of every moment. Since Mom...
by Jeff Slater | May 31, 2012 | Uncategorized
Follow the Herd. Whatever you are selling- a product or a service, you need to find a way to be different from the crowd. Not in a gimmicky way, but in a way that is memorable and meaningful to your target audience. If you are following your competition, you...
by Jeff Slater | May 28, 2012 | Uncategorized
Why is most communication so complicated, unclear and confusing? I think it is a fear of simplicity. Marketers often forget a very basic fact that the consumer crave simple not complex. They don’t want choices that make decision making difficult. They aren’t looking...
