by Jeff Slater | Dec 23, 2013 | Uncategorized
During the last ten years, a shift has occurred in the business community about the role that marketing plays. You can see it everywhere in classrooms, on blogs and in corporate America. It pops up in eBooks, podcasts and in the way brands are marketing to...
by Jeff Slater | Dec 18, 2013 | Uncategorized
Great marketing happens when you are delighted and notice something unexpected. At a wonderful dinner in Italy at Eataly, the haven for foodies, we enjoyed a delightful meal at their restaurant on the top floor of this food emporium. Although full, I wanted to...
by Jeff Slater | Dec 16, 2013 | Uncategorized
I was in Rome on business last week and had an extra day to see the sites. It was my first visit to the capital city of Italy, but it wasn’t my first trip to this beautiful country. I knew I wanted to see the major places like the coliseum, Trevi Fountain...
by Jeff Slater | Dec 11, 2013 | Uncategorized
Years ago I had a boss, Dick Miller, who was the President of our snack food company (Goodmark Foods). He was a marketing guy so we worked well together and I got to learn quite a lot from him. He was always open to wild and crazy ideas that pushed our marketing...
by Jeff Slater | Dec 9, 2013 | Uncategorized
I overheard a conversation in a Starbucks last week…Older Guy: “So how is work”.Younger Guy: “Incredibly busy. In fact, so busy I never have time to sit and think”.Older Guy: ...
