by Jeff Slater | May 5, 2024 | Interesting Brands, Marketing Advice
I buy four avocados on my weekly trip to Whole Foods every Sunday. Every. Single. Week. We keep four avocadoes ripening in a bowl and four in the fridge ready for enjoying in salads or as guac. Even our Persian cat Shazmina loves mashed avocado – seriously! As a...
by Jeff Slater | Apr 28, 2024 | Foodpreneurs, Marketing Advice
A powerful tool in a marketer’s arsenal is the concept of a permission structure. But what exactly does this term entail, and how can it revolutionize how brands engage with their audience? In this post, I’ll explore this concept and its implications for food...
by Jeff Slater | Apr 21, 2024 | Foodpreneurs, Interesting Brands
The Life and Times of Dave’s Killer Bread In the realm of bread, one name has been making waves for its taste and intriguing backstory – Dave’s Killer Bread. In a 25-billion-dollar category, three players have the lion’s share of the market. Grupo...
by Jeff Slater | Apr 14, 2024 | Personal Stories
Saying goodbye to our family’s home in Springfield, New Jersey Some people have spirit animals. I have a spirit shape—the Circle. In my life, circles have come up repeatedly, starting with the only home I ever knew as a child. I was born in 1954 and lived my first 18...
by Jeff Slater | Apr 7, 2024 | Interesting Brands
Elevating Brands through Strategic Partnerships and Clever Collabs Collaborations have emerged as a potent tool for brands to amplify their reach, enhance their appeal, and create unique consumer experiences. Collaborations, or “collabs,” as they are...
