by Jeff Slater | Apr 6, 2025 | Advertising, Marketing Advice
Duluth Trading Company: When Brilliant Marketing Meets Exceptional Workwear The marketplace for work apparel is crowded. One brand has carved out a remarkable niche by doing something truly extraordinary: telling a story that goes far beyond fabric and stitching....
by Jeff Slater | Mar 30, 2025 | Foodpreneurs, Marketing Advice
Elizabeth Stein’s Journey from Nutrition Counselor to Granola Guru When Elizabeth Stein walked into her first natural foods trade show in 2009 with homemade granola samples packed in her suitcase, she had no idea she was launching what would become a...
by Jeff Slater | Mar 23, 2025 | Marketing Advice
Goodles – The Smart, New Mac n Cheese with a Crafty Flair Mac and cheese are rare foods that have transcended generations. Kids love it. Adults love it. It’s comfort food at its finest. But for decades, the category has been owned by a few legacy brands, with...
by Jeff Slater | Mar 16, 2025 | Foodpreneurs, Marketing Advice
How Lesser Evil Popped Into A Master Class in Innovation In a world drowning in “healthy” snack options, one brand dared to ask: What if we stopped compromising? Lesser Evil’s journey from a small Connecticut startup to a major player in the...
by Jeff Slater | Mar 9, 2025 | Marketing Advice
Ever wonder how big companies like Apple, Nokia, and Shell have survived significant market challenges while others have failed? Their secret weapon is scenario planning, like having a crystal ball for your business. Here is how it works. What is Scenario Planning?...
