by Jeff Slater | Nov 28, 2019 | Marketing Advice
I’m a terrific cook. If you follow my Instagram or Facebook post, you’ll see some remarkable meals that are beautiful photographed like a photo spread in Food & Wine Magazine. I’m no Fanny Slater, but I do okay. I’m imaginative in the kitchen and understand...
by Jeff Slater | Nov 24, 2019 | Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? They busted several myths about their magazine with one image. The ad ran in AdAge, and other trade publications in 1970 were when Rolling Stone was getting started. The magazine wanted to...
by Jeff Slater | Nov 21, 2019 | Marketing Advice
Startups take time to get off the ground. Patience and money can be at odds with each other. You can work for years without any sales as you finalize products or service offerings, create your communications, and open your doors. But the hard part is waiting and being...
by Jeff Slater | Nov 19, 2019 | Marketing Advice
Friendships are a helpful analogy for generating leads. Think of the lasting and enduring relationships you have developed with someone. Strong connections get built on multiple engagements over time. No single encounter makes you a friend – but you build upon...
by Jeff Slater | Nov 17, 2019 | Marketing Advice, Marketing People
To help you find the right clients, it helps to communicate who is and isn’t a good fit for your business. Most websites aren’t this frank telling people to go away. But recently I have observed some marketing efforts that identify who is a good fit, and who isn’t....
