by Jeff Slater | May 9, 2021 | Personal Stories
Last week at Basecamp, a 57 person, Chicago-based software company, they had a bit of a family feud. Their leadership announced that they didn’t want political discussions going on at their office or in company online meetings. As a result, a third of their...
by Jeff Slater | May 2, 2021 | Marketing Advice, Personal Stories
In a recent negotiation over fees with a food-industry client, I spent most of my time asking questions and probing for information about budget, authority, and needs. I avoided giving an ultimatum and turned the negotiation into more of an information-gathering...
by Jeff Slater | Apr 8, 2021 | Marketing Advice, Personal Stories
At times I provoke trouble – sort of marketing provocateur. I enjoy being the one saying – hey, can we talk about the elephant in the room? I’m not talking about getting into trouble, but if I am in a meeting, I like to take a step back and ask, why are we doing...
by Jeff Slater | Mar 18, 2021 | Personal Stories
A personal remembrance of my beloved Aunt Annette, my creative muse. She has been gone for almost fourteen years, but I still think about her every day. As a child, I always had a net to catch me when I had a challenge. This safety net was my beloved Aunt Annette, my...
by Jeff Slater | Mar 7, 2021 | Personal Stories
I’m thrilled to announce that I am NOT starting a podcast. That’s right. I’m not starting a podcast and I’m excited to share this news with you. Disappointed? I know most announcements are about things you are doing – but I believe deeply in staying...
by Jeff Slater | Feb 9, 2021 | Personal Stories
This is a guest post from my brother Mitch Slater, who worked for Larry King. Larry passed away recently and this is Mitch’s remembrance along with two marketing lessons he learned from The King. Elvis may have been the King of Rock and Roll, but there was only...
