by Jeff Slater | Apr 16, 2019 | Marketing Advice, Personal Stories
I got a call from a friend who lives in the Pacific North West. She worked in a senior marketing position for a mid-tier company and moved there about five years ago. When we spoke, she asked me for my advice. What do I do if the CEO sucks the energy out of business?...
by Jeff Slater | Apr 14, 2019 | Marketing Advice, Personal Stories
I don’t like to procrastinate even though the word later is in my last name. So, I decided to get my Real ID from the North Carolina DMV way ahead of the deadline. A Real ID is the new form of driver license that will be required to board a plane in late in 2020. To...
by Jeff Slater | Mar 31, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
When my friend Bob Stapleton asked me if I would speak to a group of budding entrepreneurs he was coaching through LaunchCary, I jumped at the opportunity. Bob is one of those rare human beings who seems to be a nexus of community, compassion, and connection. I was...
by Jeff Slater | Mar 21, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
How many hats do you wear at your startup? Josh runs a small technology firm near Research Triangle Park in North Carolina. When we met for lunch, he shared with me the marketing challenges facing him and how he can’t figure out a solution. I asked him to describe a...
by Jeff Slater | Mar 14, 2019 | Marketing Advice, Personal Stories
When AAA came to my Mom’s house to jump start or replace the battery in her car, and the young serviceman couldn’t find her battery, I knew something was wrong. I politely said, aren’t you trained to start batteries? He told me that every car is different. That...
by Jeff Slater | Mar 5, 2019 | Personal Stories
I love experiments that involve paying it forward. Recently, I sent the email below to everyone I know on LinkedIn last week. It was prompted by memories of my maternal grandfather George Ginsberg and frequent reminders from my friend Mike Schall. So far, I have heard...
