by Jeff Slater | Aug 1, 2021 | Marketing Books
How do companies ensure that the best marketing ideas can surface and there isn’t a penalty to challenge conventional corporate wisdom? Do you work in a psychologically safe workplace or a fear-based environment? A psychologically safe environment allows: Direct,...
by Jeff Slater | Jul 13, 2021 | Marketing Books
Did you know that in the 1920s, the famed comedian, actor, and director Charlie Chaplin came in twentieth in a Chaplin look-a-like contest? Talk about imposter syndrome! What did poor Charlie think when he couldn’t even be pick as the real Chaplin? Imposter...
by Jeff Slater | Jul 4, 2021 | Marketing Books
Laughing at Disruption “Being laughed at is the currency of innovation” Tendayi Viki When I shared a truly disruptive idea with a wine industry friend several months ago, this experienced industry executive told me, “That will never work.” The...
by Jeff Slater | Jun 24, 2021 | Marketing Books
In a recent conversation with a CEO from a technology company, she asked me my favorite marketing book from the last ten years. I didn’t hesitate. The answer was Different by Youngeme Moon. The book was published September 6, 2011, and is as relevant today as a...
by Jeff Slater | Apr 27, 2021 | Marketing Advice, Marketing Books
Felix Oberholzer-Gee is a Harvard Business School professor and a co-host on the After-Hours podcast. He is on the left in this picture along with his colleagues Youngme Moon and Mihir A. Desai. Felix’s new book, Better, Simpler Strategy speaks to my inner...
by Jeff Slater | Apr 18, 2021 | Marketing Books
We binge watch TV shows through streaming services like Netflix, Hulu, and Amazon Prime. Once we get hooked, it is hard to stop because the content is compelling and keeps us watching. Can a brand’s content be binge-able too? And what is binge marketing? Think...
