by Jeff Slater | Jun 24, 2021 | Marketing Books
In a recent conversation with a CEO from a technology company, she asked me my favorite marketing book from the last ten years. I didn’t hesitate. The answer was Different by Youngeme Moon. The book was published September 6, 2011, and is as relevant today as a...
by Jeff Slater | Apr 27, 2021 | Marketing Advice, Marketing Books
Felix Oberholzer-Gee is a Harvard Business School professor and a co-host on the After-Hours podcast. He is on the left in this picture along with his colleagues Youngme Moon and Mihir A. Desai. Felix’s new book, Better, Simpler Strategy speaks to my inner...
by Jeff Slater | Apr 18, 2021 | Marketing Books
We binge watch TV shows through streaming services like Netflix, Hulu, and Amazon Prime. Once we get hooked, it is hard to stop because the content is compelling and keeps us watching. Can a brand’s content be binge-able too? And what is binge marketing? Think...
by Jeff Slater | Mar 21, 2021 | Marketing Books
Adam Grant, who teaches at The University of Pennsylvania, has a new book called Think Again. In the book, he asks why it has become a stigma to change your mind or rethink your approach to a complex problem? Grant explores the idea of rethinking and the power of...
by Jeff Slater | Mar 14, 2021 | Marketing Books
Can you hold two opposing ideas in your mind at the same time? Polarity thinking is a way of framing the world and the issues we face from a new view. Barry Johnson brings these ideas to the forefront, and you can learn more about his work in his third book called...
by Jeff Slater | Feb 21, 2021 | Marketing Advice, Marketing Books
Martin Lindstrom is a brilliant Danish marketing author and thought leader whose writing and unconventional approach to business inspire me. He is the founder and chairman of Lindstrom Company, a business and culture transformation group, operating across five...
