by Jeff Slater | Jul 16, 2021 | Marketing Advice
What happens when you attach a moving and emotional story to an object like a piece of jewelry. It takes on a new meaning as you market those bracelets. What Sarah learned listening to Grandma Jewel and used as a marketing catalyst through stunning storytelling. If...
by Jeff Slater | Jul 15, 2021 | Marketing Advice
Leading the Strategy: As a leader, you set out to create initiatives that fill the gap between where you are and where you want to be. Every decision made is a steppingstone to an end goal, but what is guiding those decisions? That’s where strategy takes shape...
by Jeff Slater | Jul 1, 2021 | Marketing Advice
In consulting with new clients, I often hear them ask me what the return on investment will be for my recommended marketing approach. I’m going to spend $50,000 – how will we know if it is a good investment? Of course, this is a reasonable question. In fact, it...
by Jeff Slater | Jun 29, 2021 | Marketing Advice
Complexity is like glue in decision-making. It gets you stuck in a place where you cannot decide, get frustrated, and leave. When the young couple looked at the choices of new TVs at a big box store, I could see they were overwhelmed. They stood still, shaking their...
by Jeff Slater | Jun 22, 2021 | Marketing Advice
When James interviewed for a senior sales leadership position, the COO commented, “you aren’t from our industry; why would I want to hire you as an outsider?” James replied, …”you should hire me because I’m NOT from your...
by Jeff Slater | Jun 20, 2021 | Branding Issues, Marketing Advice
Do you know the story of the significant object experiment? A quasi-anthropological experiment was conducted. Their hypothesis was that narrative transforms insignificant objects into significant ones.” Significant Objects is the brainchild of journalist Rob Walker,...
