by Jeff Slater | Sep 9, 2021 | Marketing Advice
What is the benefit when a company’s executive leadership team is fully aligned and no one is lost off course? Executive teams set strategies for a company. They agree on the critical fundamentals of the target, what segment will focus on...
by Jeff Slater | Sep 7, 2021 | Marketing Advice
When you work in a business, you get so close to the language, cadence, and internal pressures, that you can miss what customers say. You listen with a filter based on your needs – growth, revenue, hitting budget. From my experience, independent stakeholder interviews...
by Jeff Slater | Sep 5, 2021 | Marketing Advice
Undoubtedly, your target audience’s age, experience, gender, and culture significantly impact how they react to your brand. A brand’s positioning can have a colorful impact on the emotional message being communicated. And that’s why every entrepreneur who wants...
by Jeff Slater | Sep 2, 2021 | Branding Issues, Marketing Advice
Could you wait two years for a kitchen knife that was made just for you? The guys at Bloodroot Blades hope so. Luke Snyder and David Van Wyk from Bloodroot don’t mind that you must wait 41 months to buy a knife for $575. They are making it just for your...
by Jeff Slater | Aug 26, 2021 | Marketing Advice
This is a guest post by Amanda Winstead, a writer focusing on many topics including technology, web design elements, and digital marketing. If you want to follow her writing journey, or even just say hi you can find her on Twitter. Your goal as a business owner is to...
by Jeff Slater | Aug 24, 2021 | Marketing Advice
What’s in his wallet when a consumer sees a product he wants to buy online or in the physical retail store? Credit cards, debit cards, Venmo, cash, checks, Square, Paypal, Stripe, or gift cards? Do they see options for spreading payments out like Splitit or...
