by Jeff Slater | Oct 3, 2021 | Marketing Advice
Marketing professionals tend to focus on lead generation that they often forget how the most significant source of leads is a happy customer. John Jantsch, the author of Duct Tape Marketing books and podcasts, eloquently speaks about a straightforward idea for gaining...
by Jeff Slater | Sep 28, 2021 | Marketing Advice
Social media is a great way to connect with people. It’s also an easy way to share information, promote products or services, build brand awareness, and even sell things! But it can be dangerous if not used correctly. If you’re using social media in any...
by Jeff Slater | Sep 26, 2021 | Marketing Advice
When people think about content marketing, they often think of it to get more leads and customers. But the truth is that there are many ways in which content can help your website. Content doesn’t always have to be for lead generation; it could also increase...
by Jeff Slater | Sep 21, 2021 | Marketing Advice
As of March 2020, a user spends an average of 858 minutes per month on TikTok. And in the United States alone, teenagers create 25% of TikTok’s active user count. Owned by ByteDance, TikTok is a mobile app known for creating, sharing, and discovering videos. In...
by Jeff Slater | Sep 16, 2021 | Marketing Advice
We plant seeds to grow fruits, vegetables, and flowers. It takes time to place a plant or a seed deep in the ground. It needs to sprout roots. Special tools are needed. Patience is required as we allow the light to shine potential on our field. Marketing and farming...
by Jeff Slater | Sep 14, 2021 | Marketing Advice
Business folks love to discuss ROI or return on investment. But often, the cost of inaction or COI – of doing nothing is a more useful starting place for a sales conversation. At the root of thinking about COI is the culture of change. How well does a company evolve,...
