by Jeff Slater | Oct 24, 2021 | Marketing Advice
Do you know what your business is worth? Getting a business valued before you invest in major new marketing might make a lot of sense and can be an unfair competitive advantage if your goal is to sell in the next few years. A fresh thought for me about marketing...
by Jeff Slater | Oct 17, 2021 | Marketing Advice
A remembrance of Ron Doggett, who passed away earlier this month. Around 1988, after running Rachel’s Brownies, our Philadelphia-based bakery business for 13 years, my wife and I agreed that we would sell our company. Started by my wife around 1975, we grew the...
by Jeff Slater | Oct 14, 2021 | Marketing Advice
Successful podcast owners understand the importance of SEO in today’s digital space. They know that higher SERP rankings don’t come by chance. SERP means Search engine results pages are web pages served to users when they search for something online using a...
by Jeff Slater | Oct 12, 2021 | Branding Issues, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
by Jeff Slater | Oct 10, 2021 | Marketing Advice
My wife asked me to take our car to the car wash to clean out the sand and salt from a recent beach trip. I hopped in the car since I needed a break from my eleventh Zoom call of the day. I haven’t taken our car to a car wash since pre-Covid, March 2019. I drove to...
by Jeff Slater | Oct 7, 2021 | Marketing Advice
According to Ryan Jones of Razorfish, there is a bevy of misinformation on whether your web host can make or break your SEO efforts. But the truth is that web hosting has minimal impact on your Search Engine Optimization implementation. Nonetheless, there are five...
