by Jeff Slater | Feb 8, 2022 | Marketing Advice
Guest Blog Post By: Mark Friedman, President, Details Interactive and host of The Marketing Playbook Podcast, Mark is an expert in e-commerce marketing. I started my consulting practice, Details Interactive, 12 years ago. It was the first time that I did not have...
by Jeff Slater | Feb 3, 2022 | Advertising, Marketing Advice
Marketing Needs To Start a Conversation Marketing is all about telling the qualities, characters, and utilization of your products in a manner that the target audience could relate to them. Simply put, how can you create a marketing strategy that begins a...
by Jeff Slater | Feb 1, 2022 | Marketing Advice
Smart goals and heart goals Goals contribute to both success and happiness. But not in the way you might assume. Most of us get a pop of satisfaction and excitement from achieving a goal. It feels great at the moment. But the magic comes from the act of working...
by Jeff Slater | Jan 30, 2022 | Marketing Advice
What An Early 20th Century Poet Has to Say About Your Email Signature Sometimes some of the most powerful marketing and brand tools are the most everyday, mundane things that are easy to overlook. Are you creating and managing a consistent email signature as part of...
by Jeff Slater | Jan 27, 2022 | Marketing Advice
The Seinfeld Car Reservation – A B2B Lesson Did you ever see the Seinfeld episode about taking versus holding a car reservation? You can watch it here. Jerry becomes frustrated that a rental car agency doesn’t have the type of car he had reserved. Here’s a quick...
by Jeff Slater | Jan 23, 2022 | Marketing Advice
A Personal Reflection There was always homemade cake. And beautifully wrapped gifts. Tons of cards. And plenty of games. And a kickass party. I have warm, powerful memories of my childhood and the love showered on me as a child. Every day, I’m mindful of the privilege...
