by Jeff Slater | Mar 3, 2022 | Branding Issues, Marketing Advice
The Concorde was ahead of its time. It was built on 1960s technology and, conceptually, was a brilliant idea. Just way too early. Time has always been the most valuable thing in the universe. It is limited. If we could travel in 4 hours instead of 8, it would...
by Jeff Slater | Mar 1, 2022 | Marketing Advice
How Your Online Design Can Influence Customer Loyalty – UX Matters Some apps and websites are easy to navigate. You glide through your online experience without a hitch. No friction. No frustration. Easy-peasy. Clearly, UX matters. We are all inclined to buy products...
by Jeff Slater | Feb 24, 2022 | Marketing Advice
Why It Matters To Connect with Colleagues At Work Why is taking time to build strong relationships at work and in your life meaningful? We all want to live our most joyful lives and impact what we do. Research studies show that stronger connections and having friends...
by Jeff Slater | Feb 17, 2022 | Marketing Advice
If you have a business idea or have invented a new product, you probably want to share it with a prospective investor or licensee. But how can you ensure that the information you share remains confidential and will not end up with the press or your competitors?...
by Jeff Slater | Feb 15, 2022 | Marketing Advice
Business Development for Busy Business Owners Lately, I have been advising several clients on their business development practice. How can they best and most effectively stay top of mind with clients and prospects – and what are some ways they can improve what they...
by Jeff Slater | Feb 10, 2022 | Marketing Advice
Using Customer Data Using customer data to inform marketing decisions, aka “data-driven marketing,” can make or break your business. With a clear understanding of collecting and analyzing customer data, you’re well-equipped to generate actionable...
