by Jeff Slater | Jul 10, 2022 | Branding Issues, Marketing Advice
What is a trust recession and what can marketers do to help? When you lose faith in government, media, and other institutions, what implications exist for marketers and businesses? In an article from The Atlantic last November, Jerry Useem wrote about The End of...
by Jeff Slater | Jul 4, 2022 | Marketing Advice
If you are searching for a new job, you are marketing a product called YOU. The great resignation is evolving into the great search for something better. How can you strategically leverage your network to find that next great role? When asked for advice from my...
by Jeff Slater | Jun 30, 2022 | Marketing Advice, Personal Stories
The Last Two Yards of Value Who wants to be average? Raise your hand. Your competition probably sells products or services that are like your offerings. You may have an extra feature here, and they may have a better one there – but essentially, you are selling similar...
by Jeff Slater | Jun 26, 2022 | Marketing Advice
Friendships are a helpful analogy for generating leads. Think of the lasting and enduring relationships you have developed with someone. Strong connections get built on multiple engagements over time. No single encounter makes you a friend – but you build upon various...
by Jeff Slater | Jun 23, 2022 | Marketing Advice, Personal Stories
A Better Idea for Performance Reviews I have nothing good to say about performance reviews. And I have spent way too much time in my career working on them and trying to ascribe numbers to other humans. Uggh. Makes me sick to think about the wasted effort. But, my big...
by Jeff Slater | Jun 21, 2022 | Marketing Advice
Proclamation Goods I love to cook and have a ridiculous number of pots and pans to prove it. My gadget drawer runneth over. I own seven graters and am damn proud of them. And like many others, I take everything to Goodwill or recycling centers every five years and buy...
