by Jeff Slater | Mar 14, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
The groom is Keurig, an innovation that took the world by storm. It built a business based on a simple premise that making one great cup of coffee at a time meant something different within a household. I like a very dark roast; my spouse likes a milder blend. Selling...
by Jeff Slater | Mar 4, 2016 | Advertising, Interesting Brands, Marketing Advice
I am fascinated by the idea of a brand trying to reposition itself. Can you shift how customer or businesses view your brand through a new message, a new communications framework or telling a different story? It isn’t easy, but there are examples of how this can be...
by Jeff Slater | Feb 29, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine how difficult it would be to get around if you were in a wheelchair. Driving would become so much more complicated because cars were created for people who could use their legs to move between an accelerator and a brake. Then along comes Kenguru, the Hungarian...
by Jeff Slater | Feb 26, 2016 | Advertising, Interesting Brands, Marketing Advice
When you have a good, better and best brand strategy like Toyota, you need many degrees of separation. Toyota needed Lexus to be much more expensive and sold by exclusive dealers not associated with the Toyota brand. Walk into a Lexus dealer and you’d never known the...
by Jeff Slater | Feb 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
It started with a desire by two Swedes to spread a little happiness through an everyday object. Their theory was simple: Socks = Happy. Enter Mikael Söderlindh, the CEO of Happy Socks who worked in advertising for a decade and his buddy Viktor Tell. They wanted to...
by Jeff Slater | Feb 17, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Bill, Judy, and Bobby Edwards have a business based in St. George, Utah. Their tagline is Poop Better™. I’m not kidding. They are the inventors of the Squatty Potty, a stool designed to help you eliminate stools. It all began when Judy had some problems with...
