by Jeff Slater | May 25, 2021 | Branding Issues
I am not a fanboy of Jobs. But listening to Jobs on marketing is worth its weight in golden apples. From his personal life to stories of how he treated colleagues, that part of his legacy is of little interest to me. But Steve Jobs on marketing is stunningly...
by Jeff Slater | May 18, 2021 | Branding Issues, Foodpreneurs
This is a guest post by Pat Merrill who has more than 30 years of experience doing wine package evaluation and market research in the wine industry. He and I worked together on both domestic and international wine packaging projects when I worked at Nomacorc. What...
by Jeff Slater | May 16, 2021 | Branding Issues
“I know I need some marketing, but truthfully, I’m not sure what the difference is between branding and advertising. These words all seem to blur together.” I was a bit taken aback by the question from a CEO who reached out to me to help with some...
by Jeff Slater | Apr 25, 2021 | Branding Issues
I often work on brand naming projects helping companies create the right new name to communicate their brand’s essence. No one wants a brand name that blends into the wallpaper. Clients typically want a name that dazzles, stuns, and projects an image different...
by Jeff Slater | Apr 20, 2021 | Branding Issues
A guest post by Megan Hudson who writes about the intersection of marketing and pop culture “Pop culture is not about depth. It’s about marketing, supply, and demand, consumerism.” – Trevor Dunn Pop culture is no longer a niche influence...
by Jeff Slater | Apr 11, 2021 | Branding Issues, Marketing Advice
Christopher Penn, accomplished marketing thought leader and speaker, mentioned a cool idea in a recent newsletter. Say hello to the first, best, only test. He mentioned that he learned the idea when he worked with a national agency called SHIFT Communications and its...
