by Jeff Slater | Aug 17, 2021 | Advertising
In today’s fast-paced digital world, failing to advertise your business online may put it at risk of falling behind the competition. Paid media is a great way to increase awareness about your brand, bring in new business, and gain new leads, but not all business...
by Jeff Slater | Aug 3, 2021 | Advertising
Tiffany is running a new ad campaign called “Not Your Mother’s Tiffany.” This campaign isn’t an original idea since Oldsmobile did this with their “Not Your Father’s Oldsmobile.” – that campaign only ended up reinforcing the...
by Jeff Slater | Feb 25, 2021 | Advertising
This is a guest post by Kevin Urrutia It is undeniable that Facebook is a popular social media platform. This explains why businesses use the largest social network to reach their target customers and build awareness. This is where Facebook ads also come in handy....
by Jeff Slater | Jan 21, 2021 | Advertising
This is a guest post from Bhavik Soni, a social media expert based in India, He explains the honeycomb model of social media. The honeycomb model of social media provides marketers with a valuable framework. SMM or social media marketing is an essential part of...
by Jeff Slater | Oct 29, 2020 | Advertising
I love it when traditonal, old-school advertising works. It sparks joy. Yes, I’m strange in a Don Draper 1950s way. With everyone bashing traditional thirty-second commercials, sometimes the right message can drown out the noise. Cascade, P&G’s dishwasher cleaning...
by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
